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After years of research, hard work, and commitment to his brand, Russell Brunson managed to build a thriving ecosystem around his range of products, including clickfunnels, dotcom secrets, expert secrets and other various information products. His ClickFunnels software and system has turned into a global community for hungry entrepreneurs and hustlers.

Russel Brunson has an award- winning training for building a business online check out the Funnel Hacks webinar for some really revolutionary training! What Is Click Funnels - Brief Introduction Clickfunnels is a cloud-based application that allows users to create sales pages, landing pages, thank you pages, and many other essential marketing pages using its revolutionary drag and drop page builder tool.

In addition to being a site builder, clickfunnels offers its customers a wide range of advanced integrated features such as a comprehensive email marketing capability, member integration, up to nine online payment gateways, the ability to connect up to nine unique domains and much more. But, if that's not enough to meet your marketing needs, you'll certainly be surprised by the courses you'll be able to access after subscribing to one of the premium subscriptions. Finally, as a customer, you have nothing to lose.

For 14 days, you can try and test every feature of this platform, and if you for any reason are not satisfied with what it has to offer you, you can simply request a refund. You are certainly wrong in thinking of DotCom Secrets as a mere new addition to the plethora of Internet marketing guides already available. This book is one of a handful of guides that offer readers practical advice from the very first chapter they can implement in their business to make improvements that they once believed would be impossible to achieve.

If you are looking for strategies and techniques to help you build and develop your digital marketing business, then the DotCom Secrets marketing book is a great way to help you get started.

Thousands of marketers and entrepreneurs are using this book and found it to be valuable. This is of course extremely useful for entrepreneurs who are just starting in affiliate marketing and who are looking to improve their traffic and conversions. The first question you need to ask yourself before you even start reading the DotCom Secrets and other marketing books is how serious are you about traffic and conversion. The book also gives you some ideas that you can utilize to help you get started.

Although the strategies used here apply to all sorts of business categories or niche, it is still crucial to understand the business, what you are selling and your customers. That way, it becomes easier for you to market your product and deliver your ideas to the market quickly. Want to make more money? From creating and designing your funnels down to making actual profits, it will definitely help you develop and grow as an entrepreneur and digital marketer.

Russel starts the book by introducing the secret formula and the concept of value ladder, a visual mapping of all the products and services you can offer to clients. Furthermore, he discussed some proven ways on how to find your dream customers and the types of traffic you can use.

In creating your secret formula, it is important to understand your customers and your goal. In this section, Russel shared some questions you should ask yourself like finding your dream client, the bait you will use to attract them, and the result that you want to give them.

Overall, this section digs deep and focuses on the steps you need to follow to lead your dream customer from taking the bait to consuming your product offerings to arriving where you want to take them. He also talks about the basics of building out an effective sales funnel.

Whether they are from your email list, followers or customers, you have to understand not only the traffic but also the metrics and conversion factors. Once you understand how each type of traffic works and how they tie together, you will have the ability to direct the right traffic to the right offers, and convert the highest number possible into buyers and repeat clients.

That is how you grow your list and increase your sales. Section 2 of this book will show you how we communicate with your audience. It will detail what emails you can send out and in what sequence you will send them. It will show you how to use your email list as a tool to get people to ascend your Value Ladder.

This tool has helped tens of thousands of people, and I believe they have over , active users at the moment. In a matter of minutes, you can have your landing page up and running ready for clients and opt-ins! ClickFunnels incorporates all the core elements required to have competent and reliable sales funnel. Long story short, Clickfunnels is an innovation that has helped people to get the most out of their efforts, business, and budget! The Dotcom Secrets PDF is a network marketing book that teaches you how to grow any business or online company with sales funnels!

This is not a random marketing book at all! This is a great book and very tactical! It discusses the exact proven steps that Russell has implemented to grow his company Clickfunnels to become the fastest-growing software company in the world! Long story short, in this book, Russell basically watches you how to put together a funnel, and he gives you the scripts for the funnels!

I highly recommend this book, you should absolutely check this out! Open in a new tab. A sales funnel in marketing is a steps series designed for guiding a website visitor to the checkout page.

While a website acts as a wall that gives you no control over visitors, a sales funnel :. Grab your free copy of the Dotcom Secrets Book while it lasts. The book has a wealth of information and practical benefits to anyone who is operating a business online. Regardless of your current knowledge, experience and size of operations, there are many takeaways that you can be learnt with this book.

If you are looking to learn from an expert online marketer and entrepreneur at a fraction of the price than what personal mentorship would cost , then this is an e ideal alternative. The DotCom Secrets book consists of 5 separate sections that outline the processes and strategies you should take to grow and scale an online business. This helps you to understand how it all works, how it fits together and some of the key things you must do and also should avoid.

In the first section, you are introduced to the concept of Ladders and how you can use this model to maximize your earnings from each lead. The idea is that you should offer several products and services to your leads at specific times during the customer journey. In doing so, you will increase your sales and chances of success. With the Funnel built and optimized, all you need to do is send traffic to it and the process will take care of and handle the rest! Email Marketing is one of the best ways to boost your conversions, and it can also help to automate a lot of the sales generation for your online business.

He brings back treasures from his journey and shares them with his audience. This identity is very similar to the leader, but instead of leading his audience on a journey to find the result, he is more likely to bring back the answers to give them. The Reporter or Evangelist: This identity is often one that people use when they have not yet blazed a trail to share with an audience, but have a desire to. So they put on the hat of the reporter or evangelist and go out to discover the truth.

This is the identity I used when I got started. I became a reporter, just like Larry King or Oprah. Because I started interviewing all these cool people and sharing their stories and lessons, I started building an audience of my own.

People kept seeing me with these other high-profile people, and over time, I became associated with them. My status went up because I was constantly in the company of high-status people. The knowledge and credibility I gained from being a reporter naturally evolved into my coaching career. The Reluctant Hero: This is my personal identity now, and typically the one that I try to share with my audiences.

But he knows the information or the secrets he has are so important that he must overcome his shyness and share them with the world. Many of you may feel this way naturally. The spotlight is uncomfortable, but you know you need to be there. Play the part. Leader, adventurer, reporter, or reluctant hero: You probably identify strongly with one of these four archetypes.

Determine which type is a good fit and build out your Attractive Character using the traits for that identity. And there are six basic storylines that businesses use over and over again in emails, sales letters, landing pages, and other communications. We use them because they work. Each one is crafted for a specific purpose. Once you learn how to utilize these storylines, you will see for yourself how powerful they are and want to use them over and over in different ways.

I was on top of the world. Life was great. If you have your own loss and redemption story, great! If not, you can always borrow one from one of your followers or even from the mainstream media or a movie you like.

Us vs. Them: You want to use us vs. Remember the power of polarity? Using these types of stories will draw your raving fans even closer and give them a rallying cry against the outsiders. Then I tried Program X. Then I got Program Y. Then I tried Product Z. Now, I have a mansion in Beverly Hills.

In fact, you can often tell the whole story with just pictures. These stories are powerful motivators, and you should use them often. The lure of secrets draws the reader into your funnel and up your Value Ladder. Get as many third- person testimonials from your customers, clients, and students as you can. Or use them as stand- alone stories and case studies.

Start assembling your identity, your stories, your flaws, and your line in the sand. Most entrepreneurs never think about this vital communication tool. Like I said before, creating your Attractive Character can mean the difference between making one thousand dollars a month and one hundred thousand. The way you introduce your character can mean the difference between a subscriber opening your emails consistently or hitting the delete key. For years I tried dozens of ways to build a quick relationship with people after they joined my list, but I always struggled until I learned a concept called the Soap Opera Sequence from one of my friends, Andre Chaperon.

The programs are continuous narratives that never conclude. The goal is to create an instant bond between your Attractive Character and the person reading the email. But if you give them something interesting and hook them with an open storyline in the first email, then they will look forward to the next one, and the next, and the next. There are a few different ways you can do this.

The key to making this sequence work just like a soap opera is you have to open and close loops that will drag your reader from one email to the next. For example, I may tell readers in the first email that I discovered the secret to getting rid of their nerve pain forever without expensive pain medications or side effects.

Then, in the second email, I will give them the secret, but then I open a new loop that pulls them into email number three. The tactic pulls you from commercial break to commercial break, from episode to episode.

Let me walk you through the five-email Soap Opera Sequence that readers get when they join my lists. This is the first email, a thank you note, that people receive the minute they sign up for your list.

It sets the stage for the emails to come and lets people know what to expect. Are you going to email them once a day, twice a day, or once a week? For this first sequence, I recommend once a day for the best results. About ten years ago, I started my first online business while I was in college selling potato gun DVDs , and this little hobby became my obsession.

I started selling all sorts of things online and have become a student of marketing. My other businesses are where I test and try stuff out My goal is always to give away better stuff for FREE than what other people charge for. BUT only if you open the email when it comes.

Yes, you heard me right. I want our relationship to start out great. Sound good? Cool, then look for that email tomorrow. Email 2: Open with High Drama. Tell them the events that led up to the high-drama moment. How in the world did you get yourself into such a predicament?

Typically, your backstory is going to take you back to a similar spot the readers may be in now. You want to bring them on a personal journey with you.

This backstory will lead up to a spot where you got stuck and hit a wall. Usually this is where the readers are in their lives right now. They are stuck, and that is why they are open to your answers.

You explain to them how you hit that wall and then found the answer. Just open the loop, and promise to close it in email number three. I had been blindly following the status quo for fifteen years, moving towards one goal, only to find out the whole thing was a lie. I looked to my left. Only THEY had smiles on their faces. It was Saturday, May 14th, It was the day I was finally graduating from college, the day my parents had told me about for years.

But what about the next morning? For most of the people who graduated with me, IF they were able to find jobs, they were going into entry-level jobs making thirty to forty thousand dollars a year.

Barely enough to cover the monthly payments for their student loans. Loans which, by the way, are non-dismissible. EVEN if you declare bankruptcy. Not for me, but for them. Because for me, I knew what my next step was. Just two years earlier, I had stumbled on a cool way to take the things I was good at in my life and turn those things into a business. This was a business that had made me two hundred and fifty thousand dollars my senior year in college and would go on to make me over a MILLION dollars within just one year of graduation.

Would you like to know what I found out? Are you interested in how I was able to get my idea up and running with literally no money, while I was going to school, wrestling, and spending time with my new wife? If so, then look for my email tomorrow. The subject line is [DCS] Ch.

I almost forgot. Talk to you tomorrow! Email 3: Epiphany. You have an epiphany. By now the reader is so hooked in, they want to know and hopefully buy your solution. Body: I was sitting in my college classroom. I assumed he was making about fifty thousand dollars per year. My estimate may have been low or high; I have no idea. If he was working forty-hour weeks, then he was probably making about twenty-five dollars an hour.

I had paid fifty dollars for the book, and I thought it was awesome. I knew the person who wrote the book had said that he sells, on average, one hundred copies of that book per day. One hundred copies! I was doing the math, and at fifty dollars per book, he was making about five thousand dollars per day! The book did the teaching for him! He was able to create it once and then get paid for it over and over again! I wanted to sell it like this author!

And by my senior year in college, I had made about two hundred and fifty thousand dollars! And within a year of graduation, I had made over a million! And I did this all by focusing on ONE thing.

Selling my knowledge the right way! Would you like to know how I did that? I posted the video here: www. Thanks, Russell Brunson P. Look for that email tomorrow! Email 4: Hidden Benefits. In this email, you want to point out benefits the reader is getting by knowing you and following your plan or by using your product. This gives you another reason to email them, and it gives the prospect another chance to build an even stronger bond with the Attractive Character.

This email will point out the hidden benefits they may not have thought about before. So, you want to come up with parables stories that demonstrate those hidden benefits.

Show them how you can take time off whenever you want, and explain how that makes you feel. When the reader thinks, Man, I want that for myself! But what caught me off-guard was how helping people get what they want in life actually changed the quality of my own life. Sure, I started to make a lot of money, BUT Does that sound more than fair?

This is usually the last email in my Soap Opera Sequence. You do that by adding urgency into the equation and then using a call to action CTA. What legitimate reasons can you come up with that would make them need to take action right away? Whatever the reason, it needs to be real. Or give readers a coupon that expires in twenty- four hours. Be creative! Yes, if you read this email tomorrow, then I apologize, because it will be too late.

Then go get your ticket ASAP here: www. Email 2 pulls the reader to Email 3. And so on. The emails themselves should be easy to read and fast to scan. So, use one or two sentences per line. Add in lots of white space. Do not use long paragraphs that slow people down. I like to write out the basic structure elements first. Then I fill in the juicy details and emotional hooks. You probably noticed a couple of other things in the example emails.

First, I use loads of personality. And along those same lines, you may have noticed some grammatical errors.

Remember, your Attractive Character needs flaws so people can relate. That goes for your emails, too. To download: Go to www. Now what? How should your Attractive Character communicate with your list going forward? But the basic idea is I will play myself. But, even nothing is something. Jerry and George glare at each other.

The receptionist enters. You know, you eat; you go shopping; you read. You eat; you read. You go shopping. You read on the show? Tell me about the stories.

What kind of stories? No stories. So, what is it? Nothing happens. I, for one, am not going to compromise my artistic integrity. To Jerry Right? Yes, that was the dialog from one of my all-time favorite TV shows, Seinfeld. It was funny because the show Seinfeld actually was a show about nothing. When I first started growing my list, I really struggled to send emails.

What did I have to say that was important enough that people would want to open and read it? So I started focusing on writing great, content-packed emails that often took days to write. I thought that was the answer. What the readers responded to was. You want your Attractive Character to be fun and entertaining. I used to feel that way, too. I used to email once a month, and my response rates were horrible.

So then I started emailing twice a month. I more than doubled my income. The secret to keeping your subscribers happy to hear from you every day is using the Seinfeld format. Be entertaining. Just talk about your day. These are emails about nothing. Just random episodes and entertaining stories.

It might be your core offer or some other product or service. Both these examples made over one hundred thousand dollars each when they were sent out to my list. They are both great examples of emails about nothing. I saw his product and KNEW it was a home run.

Armed with this information, she called the guy up She started sharing some of my ideas with him, and then he stopped her. Now, while he was right about me not knowing anything about golf. I then usually introduce the client to the gurus I know in those areas. Those are the things we bring to the table for our Ignite people. My goal for that group is not to teach them more stuff. Either way, he lost out. You can just plug in and run with it Our next Inner Circle meeting is here in Boise in May.

If you like to flush money down the toilet. In fact, I just found my old weight-cutting clothes this morning. Then tomorrow, I get to step onto a mat with a bunch of younger, faster guys whose ONLY goal in life is to choke me out. So, why do I tell you this?



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